Aloura London is the epitome of our ethic to offer you unique, independent labels not found on the high street or in your local shopping mall. Founded in London by two seasoned fashion professionals, both having studied fashion and with a background in working for some of the world’s most desirable luxury brands, Aloura London is luxurious, stylish and impeccably well made at an affordable price.
The design duo, Emily Hill and Rachel McMahon have chosen stretch fabrics that will enhance the female curves while holding everything nicely in (we love!). The hand sewn embellished details give a party feel to these elegant and classic styles. Daringly low back, halter-neck, off-the shoulder and keyhole cleavage details highlight your best parts and give you a glamourous edge.
"Perfect for special occasions, cocktail, black tie and parties"